Gap debuted a new logo Monday that’s got many of its fans annoyed.

So on Wednesday, the retailer took to Facebook in defense of its new choice of branding, while asking its 700,000+ followers to share logo ideas.

The new logo appears on Gap.com, replacing the blue square with white lettering we’ve come to know and love.

To find out the reason behind this befuddling change, check out Gap president, Marka Hansen’s blog post.

P.S. After reading it, I still don’t buy it. Let’s have the old Gap back, Marka. Please and thanks!