J-Lo’s kids have stepped into the limelight, appearing in an advertising campaign for Gucci’s new children’s collection.

We can expect to see the absolutely adorable ads, featuring Max, Emme and their mom, beginning in November.

What’s more, Gucci has partnered with UNICEF to launch the collection, pledging a further US$ 1 million to UNICEF’s  “Schools for Africa.”

J-Lo, commenting on the collection on set in Malibu, said, “As a mother, I am proud to be a part of this campaign to benefit UNICEF’s Schools for Africa program.”