The 2 Million Dollar Bra!

Victoria’s Secret’s $2 million Bombshell Fantasy Bra is one amazingly expensive publicity stunt.

But with a gobsmacking product description oozing jewels and gems, it was bound to get my attention anyway.

The bra is made of 3000 white diamonds, light blue sapphires and oval-shaped topazes, all set in 18 karat white gold. It also features 60 carats of diamonds and 82 carats of sapphires and topazes. And just so you know, the bra took six Damiani craftsmen 1500 hours of full-time labor to complete–about 63 full days.

Tune in to CBS on Novemeber 30, 2010 at 10/9 C, when Adriana Lima will rock the Bombshell Fantasy Bra on the runway of the Victoria’s Secret Fashion Show.

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