Thursday in London, Rihanna switched on the Christmas lights at Westfield Shopping Center.

The singer, in a holiday-ready red skirt and a polkadot headband, is also gearing up for the November 10, 2010 release of her fifth studio album, “Loud.”

Keep reading for more pics of Rih-Rih at the event.

P.S. Notice how her hair color seems a bit muted since the initial shocking scarlet debut?