For a while, bloggers have been buzzing about fans being able to buy Lady Gaga in a bottle.
And Thursday, Coty finally confirmed that it has signed the artist to develop and market her first-ever signature fragrance.
“Lady Gaga’s fragrance will be a seamless extension of her combined talent for music, video, fashion and art,” say the folks at Coty, promising fans “an extraordinary fragrance experience.”
The yet-to-be named fragrance line is expected to launch in spring 2012 and will be distributed worldwide.