About a month ago, Gucci released the most adorable images of Jennifer Lopez and her kids starring in its Children’s Collection campaign.

Saturday in Beverly Hills, the fashion label hosted the official launch party, with photogs capturing the singer and her son Max in attendance. On the other side of the pond, the launch took place Thursday, with Frida Giannini hosting a children’s party to celebrate the collection’s debut and Gucci’s $1m donation to UNICEF.