Jessica Simpson is in the news again with her newest fashion project.

This time it’s Jessica Simpson Sportswear, which its parent company says will be an icon in “redefining the new modern American classic.”

Expect loads jackets, woven and knit bottoms, tops, dresses and skirts, which are expected to be flirty, feminine and sexy–pretty much a description of what Jessica Simpson would wear.

While we wait for official sketches and images, here’s what we know.

The sportswear collection hits stores from Fall 2011 with price points between $39 and $129.