Taylor Swift, multi-platinum artist and four-time Grammy winner, is the newest face of the newest line from COVERGIRL.Taylor will represent what the brand is calling “a new generation of luxury makeup” — COVERGIRL NatureLuxe.
It launches January 2011 and is tipped to give users a “polished” look and a lightweight feel.
According to COVERGIRL, the products were inspired by a new definition of luxury seen in both beauty and fashion that moves away from overstated, heavy opulence to simple, high-quality experiences.
I think it’s a perfect fit for Taylor. Can’t wait to see what the campaign looks like!