Image :: ae.com
It’s been almost a year since the world was touched by the tragedy in Haiti.
And at the top of 2011, a few well-known faces will work with giant fashion retailer, American Eagle Outfitters, to turn attention toward the island nation again.
The Edge, Ryan Seacrest, Don Cheadle, Garcelle Beauvais, Shaggy and Sean Paul will appear on LED screens outside American Eagle Outfitters Times Square store as part of the chain’s Help Haiti Heal initiative.
It’s a partnership with Concern Worldwide US, which should help raise about US$1 million to rebuild and support schools in Haiti.
From January 3, 2011, limited-edition, AE-designed “Help Haiti Heal” T-shirts will be sold in stores and worldwide at www.ae.com/haiti.
Each T-shirt was made in Haiti, by Haitians. The entire purchase price of US $15.50 will be donated to Concern Worldwide’s education program in Haiti, with the potential to raise as much as US $1 million.