Just in time for the premiere of a new season of “Pretty Little Liars,” we’re being reminded that its leading ladies, often compared their “Gossip Girl” counterparts, pack iconic potential, too.

Shay Mitchell has landed a deal with Pantene Pro-V, stepping into the spotlight as a spokesperson for the beauty brand’s Nature Fusion collection.

The rising star, who in her role as Emily probably already got your attention with her amazing hair, looks absolutely gorgeous in the photos released by Pantene this week.

We can expect to see Shay starring in the print campaign from February 2011.

P.S. If you missed the season premiere, catch up on all the delicious Rosewood drama on the official Pretty Little Liars site.