Sarah Jessica Parker Speaks on Designing Gig

If there’s one American designer’s name that is awe invoking it’s this one: Halston.

And ever since the brand named Sarah Jessica Parker president and creative director of Halston Heritage, Halston’s more affordable line, there’s been big buzz.

Even more so with SJP’s “Elle”January 2011 cover, which paints the actress/producer in a completely new designing light. I’m afraid her Steve & Barry’s gig cannot compare to this one.

Check out this behind-the-scenes video of the actress chatting with Joe Zee of “Elle” on her new role. Strangely, she says she’s “reluctant” to call herself a designer (tragic!)  but admits to having learned loads about fashion throughout her SATC career. It’s a learning experience, which I’d dare say, compared to other celebrities’ who double as designers, is more than good enough, SJP.

P.S. Check out the Halston Heritage Spring 2011 lookbook here or browse official images from the “Elle” cover shoot. They’re gorgeous!

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