More and more frequently, the news is swamped with announcements of to-be-launched celebrity fragrances.

Today, it’s Heidi Klum Shine, a partnership between the supermodel and Coty.

This means Heidi can add “signature fragrance” to her ever-growing list of projects, which already includes Heidi Klum for New Balance, her three television shows: Project Runway, Seriously Funny Kids and Germany’s Next Top Model by Heidi Klum, plus her new gig as artistic advisor and the face of ASTOR. (So not hard to get out of breath reading that!)

Heidi Klum Shine hits stores in Fall 2011 and joins other Coty Beauty brands out there like Baby Phat, Beyonce Knowles, David and Victoria Beckham, Halle Berry, Nicole by OPI and OPI.