About two weeks ago, L’Oréal Paris announced that Gwen Stefani would join its spokesperson lineup.

It looks like the “No Doubt” singer has wasted no time fitting into her new role.

Gwen has begun filming the brand’s commercials, including one done on location at the famous Hollywood sign.

Check out these behind-the-scenes videos, which are definitely a nod to the singer’s bright, bubbly spirit and her trademark red lips!

Can’t wait to see what else the L’Oréal/Gwen partnership will serve up!