What’s up with the celebrity / razor brand partnerships?
News has broken that both Jennifer Lopez and Katy Perry have inked deals with Gillette Venus and Schick Quattro for Women respectively.
J-Lo, the first-ever global ambassador for the brand, will star in Gillette Venus’ 2011 campaign. In the true spirit of Jenny from the Block, her signing has been paired with tthe launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
Katy Perry’s partnership with Schick is closely linked to her California Dreams Tour. The fun campaign, featuring loads of pink and Katy-isms, also lets Facebook users send their Valentines Katy Perry e-Cards. Click here to send yours. It’s cute!