Pepsi Launches Skinny Can for Fashion Week!

“Fashion Week” and “skinny” go together like hand in glove.

Now Pepsi is adding soda to the mix, launching what it calls “the taller, sassier new Skinny Can” of Diet Pepsi at New York’s Fall 2011 Mercedes-Benz Fashion Week.

And I love it!

The can, available all over America in March, will launch with major fashion celebrations and partnerships. The brand has dropped names like Maybelline, Simon Doonan, Charlotte Ronson and Betsey Johnson in its official statement.

But why a skinnier can? Pepsi says it’s launching the new look “in celebration of beautiful, confident women.”

In that case, cheers to skinny! (And a fabulous Fashion Week!)

Like This!

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s