If you’ve seen the recently launched Old Navy commercials, you’ve probably done a double take.

Is that really Kim Kardashian starring in the store’s “Super C-U-T-E” spring campaign ad?

Not at all, according to reports. But it sure is someone who looks a whole lot like her!

According to Old Navy, the campaign aims at attracting its target customer “Jennie” – a 25 to 35 year old woman looking for on-trend fashion at great prices for herself and her family.  And what better way to do it than to use a Kim Kardashian lookalike?!

Haven’t seen it yet? Check out the official video to see what the blogs have been buzzing about.