If there’s one fashion brand that knows how to pair social conscience with major style, it’s H&M.
This year, they’ve continued the Fashion Against AIDS campaign, tapping some of the biggest names in film and music to help spread the message of safe sex and HIV/AIDS prevention.
Keri Hilson (huge favorite of mine!), Selma Blair, Penn Badgley, Sky Ferreira, Akon, Ginnifer Goodwin, Scissor Sisters and The Misshapes are among the celebrities involved in this year’s FAA collection.
And get this, for 2011 it’s a unisex colleciton.
Look for it online and in H&M’s Divided department from April 26, 2011. 25% of sales will be donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.
Meanwhile, here’s a slideshow of some of the project’s campaign images.