Celebs Star in H&M Campaign Against AIDS

If there’s one fashion brand that knows how to pair social conscience with major style, it’s H&M.

This year, they’ve continued the Fashion Against AIDS campaign, tapping some of the biggest names in film and music to help spread the message of safe sex and HIV/AIDS prevention.

Keri Hilson (huge favorite of mine!), Selma Blair, Penn Badgley, Sky Ferreira, Akon, Ginnifer Goodwin, Scissor Sisters and The Misshapes are among the celebrities involved in this yearโ€™s FAA collection.

And get this, for 2011 it’s a unisex colleciton.

Look for it online and in H&Mโ€™s Divided department from April 26, 2011. 25% of sales will be donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.

Meanwhile, here’s a slideshow of some of the project’s campaign images.

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