Rachel Zoe is about to launch a new lipstick.

It’s called Exude and is tipped to feature an “incredible palate of lip colors” and “revolutionize the way a woman applies her lipstick.”

And that’s about all the project’s PR team will let out of the bag.

Zoe will be the official brand ambassador for Exude, which will also be introduced by a team of makeup artists next week at New York City’s Plaza hotel.

For more deets, keep an eye on exudelipstick.com.