Tory Burch to Launch Fragrance

After bursting onto the fashion scene in 2004, the Tory Burch brand is ready for the beauty world.

The designer has announced the launch of her first ever fragrance–nearly two years ahead of its scheduled debut.

Tory Burch has partnered with Estee Lauder for her brand’s first foray into the beauty industry.

With thesignature insignia, I’m already envisioning the packaging when it hits shelves in 2013.

No word on what the fragrance will be like yet but there have already been hints about the price points.

“She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry,” says Veronique Gabai-Pinsky, one of the head honchos at Aramis and Designer Fragrances.

And so the countdown to 2013 begins.

Stay tuned.

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