Today, Pepsi announced a $50 million partnership with iconic global megastar, Beyoncé.
As news of the newly inked relationship broke, many started to compare it with the Michael Jackson + Pepsi partnership of the 80s.
There’s no way of knowing exactly how successful the Beyoncé “Live for Now” campaign will be. However, I think it’s safe to say that Pepsi is on its way to becoming more fashionable, chic cola choice du jour.
Here’s what we can expect from the partnership:
A limited-edition Pepsi can developed in partnership between Pepsi and Beyoncé. It will first be seen in Europe in March 2013.
- Print advertisements, in-store displays and shelf promotions featuring Beyoncé during the first quarter of next year.
- Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013.
Flashback: The 1984 Pepsi Commercial starring Michael Jackson