PR Talk: Can Celebrities Really Sell Clothes and Cosmetics?

Leona Lewis x The Body Shop

I’m a PR girl. So I’ve got a thing for designer collaborations and celebrity partnerships in the beauty and fashion worlds. Yes, I think thing is the right term.

Recently, I’ve been doing research for school on whether they work or not. Does an H&M partnership with Karl Lagerfeld bring more store sales? Or does a Madonna and Macy’s pairing create magic on the bottom line?

It looks like the jury’s still out on how much high-profile collaborations mean for business in the end.

But as a consumer, here’s what I think: they’re fun to shop, explore online and help me discover new design talent and hidden celebrity talents.

Enter the most intriguing collaboration announcements and comebacks du jour.

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The Art of Packing

Image :: LouisVuitton.com

Last week, for my big move to Washington, DC, I packed what seemed like my entire life into three suitcases. So much that it barely seemed legal by airline industry standards.

That said, I was relieved–yet a little disappointed–when I got word of Louis Vuitton’s Art of Packing guide. Disappointed only because I wish I had discovered this feature way earlier!

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