The digital marketing mistakes that could damage your brand

Instagram on iPhone

Ever posted content you put your all into creating? And when it went LIVE, it got just a handful of likes? And they weren’t even from the people whose attention you really wanted to get? Just a few friends, family and relatives hitting that “like” button to remind you that they were cheering you on?

It’s scenarios like this that make brands and businesses look for the easy way out in a cutthroat, competitive digital space. But few fully understand how social media shortcuts and digital faux pas can alienate customers and followers, and  even lead to reputation and financial losses.

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Shopping at Marshalls and T.J.Maxx: Things You Should Know

tips_for_shopping_at_marshalls_tj_maxx

For many years, I had a love-hate relationship with TJX stores. You know, the family of discount stores that includes HomeGoods, Marshalls and T.J.Maxx.

Finding clothing in my size was a rare occurrence. Finding size-six shoes, even rarer. And scoring items I needed in a complete set was a miracle. Think: curtain panels for a space with more than two windows or dinnerware for a party of six.

Recently, I realized I’ve been going about my shopping at TJX stores all wrong.

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How to lead a simpler, more organized life

get_organized_macbook_lamp_stationery.png“You’re so organized,” a friend said to me recently, jokingly scoffing. So am I really? Somewhat.

Truth is, getting to this point hasn’t been easy. It’s meant breaking horrible habits and being disciplined in creating new, healthy routines.

In this post, I’m sharing seven things that are helping me lead a simpler, more organized, less stressful life–and the one thing I  just have to do at the start of each day.

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Six Things to Think About Before Your Next Shopping Trip

how to shop smarter

A couple days ago, I attempted to clear out my closet. It was more overwhelming than I expected and took longer than I planned (I’m still not done!).

As I struggled with what to keep, toss and give away, I realized why I had so many things in my closet but could hardly ever find anything to wear: bad shopping habits.

Today, this post isn’t just for my readers but it’s also for me–things I need to remember and pay attention to before I ever head out on a shopping trip or buy online again.

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