Twenty things I wish I could do online in Barbados

sueann-tannis-blogger-digital-improvements-barbados.pngMore than two years ago, year-round warm weather and a new job were among the reasons why I decided to return to Barbados from America. I ignored criticisms that I was making a huge mistake by giving up a “better life” to return to “backward Barbados” (their words, not mine). And I am happy I did.

However, there is one thing I would like to change about my back-at-home experience.

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The digital marketing mistakes that could damage your brand

Instagram on iPhone

Ever posted content you put your all into creating? And when it went LIVE, it got just a handful of likes? And they weren’t even from the people whose attention you really wanted to get? Just a few friends, family and relatives hitting that “like” button to remind you that they were cheering you on?

It’s scenarios like this that make brands and businesses look for the easy way out in a cutthroat, competitive digital space. But few fully understand how social media shortcuts and digital faux pas can alienate customers and followers, and  even lead to reputation and financial losses.

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How to Make Your Small Business Shine Online

tips_for_online_small_businesses

As the new year opened, many entrepreneurs were probably adding finishing touches to their 2016 business goals and plans. If you’re one of them, I hope you considered tidying up your online presence and making it work for your business.

If you need help getting it together, consider this post a holiday gift from me to you. I’m sharing seven simple tips for small businesses who want to shine online.

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Unexpected Lessons from American Airlines and One of the Worst Winter Storms Ever

Every now and then, I make trips between Washington, D.C. and my favorite place on earth, Barbados.

 A beach on the South coast of Barbados

In two weeks, I’ve been booked on that journey four times, amid Winter conditions that have turned America’s travel plans upside down.

These quick trips have been a whirlwind: sleeping overnight in a departure lounge, uber-expensive airport-to-hotel transfers (pun intended), unplanned spending on accommodation, and insanely long rebooking queues.

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What to Wear in The Winter: An Island Girl’s Guide

what to wear during the winter

For the past three days, snow and ice have hit Washington, D.C. well ahead of winter’s scheduled December 21 arrival.

As I looked out the window at the snow falling today, I was reminded of a time when, as an island girl new to this city, I got cold-weather fashion and beauty all wrong. Think unflattering layering, cracked lips, and ashy skin. Sigh.

But after practice and trial by error, it’s been much easier balancing looking cute with beating the cold. If you’re new to wintry weather and want quick tips, here are my recommendations on how to dress for winter, plus a couple beauty and skincare must-haves.

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