Although it advertised a product designed for men, tomorrow at the water cooler, quite a few ladies might be talking about H&M’s Super Bowl ad.
The retailer’s spot, starring David Beckham in his new Bodywear collection, aired during the 2nd quarter of the game. In just 30 seconds, viewers got a great glimpse of the footballer sporting various pieces from the new line, priced from US$ 12.95
Check it out.
Just when we were giving the masterminds of Dove’s ‘Real Beauty’ campaign a standing ovation for making women of all shapes and sizes feel fabulous…
AdAge.com is reporting that “Dove’s “real beauties” may not be so real after all, at least by the account of a renowned airbrush artist.”
In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York’s Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.