I’m a PR girl. So I’ve got a thing for designer collaborations and celebrity partnerships in the beauty and fashion worlds. Yes, I think thing is the right term.
Recently, I’ve been doing research for school on whether they work or not. Does an H&M partnership with Karl Lagerfeld bring more store sales? Or does a Madonna and Macy’s pairing create magic on the bottom line?
It looks like the jury’s still out on how much high-profile collaborations mean for business in the end.
But as a consumer, here’s what I think: they’re fun to shop, explore online and help me discover new design talent and hidden celebrity talents.
Enter the most intriguing collaboration announcements and comebacks du jour.
Today, Pepsi announced a $50 million partnership with iconic global megastar, Beyoncé.
As news of the newly inked relationship broke, many started to compare it with the Michael Jackson + Pepsi partnership of the 80s.
There’s no way of knowing exactly how successful the Beyoncé “Live for Now” campaign will be. However, I think it’s safe to say that Pepsi is on its way to becoming more fashionable, chic cola choice du jour.
Here’s what we can expect from the partnership:
Although it advertised a product designed for men, tomorrow at the water cooler, quite a few ladies might be talking about H&M’s Super Bowl ad.
The retailer’s spot, starring David Beckham in his new Bodywear collection, aired during the 2nd quarter of the game. In just 30 seconds, viewers got a great glimpse of the footballer sporting various pieces from the new line, priced from US$ 12.95
Check it out.
Image :: Celebuzz.com
If there’s one thing the Kardashian clan is good at, it’s making us fall hook, line and sinker for whatever they’re working on.
And that they did in drumming up anticipation for Kim Kardashian’s SKECHERS Shape-Ups Super Bowl XLV commercial.
Like a lamb led to the slaughter, I found myself watching the clock, waiting for the 2 minute warning in the 4th quarter for the slot.
What’s up with the celebrity / razor brand partnerships?
News has broken that both Jennifer Lopez and Katy Perry have inked deals with Gillette Venus and Schick Quattro for Women respectively.