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First, it was news of a dating advice book. Now, it’s the launch of a similarly named web site, THELODOWN.COM.
Announced today, which also happens to be the airing of the final episode ever of “The Hills,”
Bergdorf Goodman is blogging–and I like it!
The department store, which notoriously occupies the corner of 5th Avenue and 58th Street, has launched 5th/58th, appealing to Gen Y fashionistas in love with luxury brands.
After taking a quick look around, you’ll see that 5th/58th is a neat way to gain insider access to Bergdorfs happenings–including visits from designers, who are featured in the blog’s “5 Questions” videos.
In addition, there’s a pretty detailed events calendar–featuring deets on the store’s many designer-themed chic events.
You can also catch Bergdorfs on Twitter and Facebook.
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Lo Bosworth has written a book–a dating advice book.
Called “The Lo-Down,” it will be “The Hills” star’s chronicle of her “trials and tribulations in the dating world,” says publishers, Simon & Schuster Books for Young Readers.
In addition, the book will offer advice, which Lo is so well known for giving on “The Hills.”
“The Lo-Down” goes on sale in January 2011, with a first printing of 100,000 copies.
Would you buy it?