Inside Rihanna’s Armani Campaign

No doubt one of Rihanna’s most anticipated campaigns, images of the singer’s second season of ads for Armani Jeans and Emporio Armani Underwear have been released.

The photos, shot in black and white in Dublin by Mert & Marcus Piggott, featured pieces like striped short denim shorts, lacy underthings, feminine camisoles, and impeccably sexy jeans.

Check them out.

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Rihanna Signs on with Armani

Just after midday Monday, Giorgio Armani announced that Rihanna is the new global face for two of its leading brands.

The Barbadian singer will represent Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-2012.

She joins celebs like Cristiano Ronaldo and Victoria Beckham, who represent the Emporio Armani globally.

Go, Rih!

Giorgio Armani Takes The Boring Out of Beige

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If there is one lesson to be learned from Tuesday’s Giorgio Armani Privé Haute Couture fashion show, it is this: Beige doesn’t always mean blasé.

Giorgio Armani created stunning looks out of every imaginable shade in the color family for the Fall/Winter 2010/2011 collection.

The result? A beautiful mishmash of typically boring colors and the perfect blend of structured and soft.

Read more to view the full gallery.

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Armani Unveils Underwear Campaign Images of Cristiano Ronaldo

As the world loses its mind over the global wonder that is the FIFA World Cup, Armani has added fuel to the fire.

The fashion house revealed today new images of Cristiano Ronaldo from the newest Emporio Armani Underwear and Armani Jeans advertising campaign. And we approve!

Look for the Real Madrid / Portuguese footballer online, on billboards and in major print publications starting in July.

Meanwhile, click here for a sneak peek. Or read more to check out the vid of behind-the-scenes footage from Ronaldo’s prep for the Summer 2010 collection.

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Alicia Keys Gets Armani Love on Tour

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Yesterday, we got a closer look at the wardrobe Armani has been creating for Lady Gaga.

But who knew Giorgio Armani was dressing Alicia Keys, too?

The designer has designed a custom wardrobe for his friend, Alicia Keys, for The Element of Freedom European tour. This follows his collaboration with the singer for last year’s “I Am” tour.

The wardrobe for the current tour, which runs until June, is a fascinating combination of leather, Swarovski crystals, metal elements and sequins.

Check out the sketches here.


Gaga Rocks Armani on Idol Stage

If you saw Lady Gaga on “American Idol”  last night, chances are you were either WTF-ing at her outfit, or you were really fascinated by it.

Either way, I thought you’d like to know that all that embroidered-Chantilly-lace-and-silk-organza-cape wonderfulness was the work of Armani–and her third such outfit by the design label. Armani also dressed Lady Gaga for the Grammy Awards and this week’s Met Gala.

Giorgio Armani took some time to comment on the performance outfit and the inspiration behind it.

“To complement the spirit of Lady Gaga herself, I have let my imagination run free, and the outfit I have created for her for American Idol is pure fantasy,” he said.

Wanna see the sketch of last night’s Gagalicious ensemble? Click here.


Reebok Enters Redeeming Design Partnership with Armani

Reebok just got a whole lot cooler!

Starting from July 2010, a special collection developed with Giorgio Armani, will hit stores worldwide.

The design partnership will combine the well-respected EA7 and Emporio Armani labels with Reebok activewear technology, “resulting in the ultimate activewear concept,” Reebok says.

The first ever EA7/Reebok and Emporio Armani/Reebok collections were presented at Milan Fashion Week in January 2010.

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide.

Read more to watch Armani’s promo video for the collection.

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