CBS To Produce Fashion-Focused Show

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CBS’ cameras are set to follow celebrities, designers, editors and retailers in the world of fashion.

Apparently, the network is preparing a fashion-focused primetime special

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Mary-Kate and Ashley Olsen Launch Eyewear Line

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The Olsen twins have announced yet another fashion project, this time in the sunglasses category.

Building their Elizabeth and James brand, Ashley and Mary-Kate will serve as creative directors for a new line of sunglasses and optical frames, which debuts with a Resort ’10 capsule collection.

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Mary-Kate Shows Wild Side on Red Carpet

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Mary-Kate Olsen showed her wild side as she attended the “Holy Rollers” premiere yesterday, May 10, 2010.

The look was completed with a Jimmy Choo fringe handbag.

Her sister, Ashley, wore a similar trousered look but opted instead for a black and white bi-color look.

The event was held at Landmark’s Sunshine Cinema in New York City.

Read more for additional photos.

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Department Stores Launch Spring Fashion Collections

Macy’s has announced the launch of six new fashion collections for spring, some by a few well-known names.

But the one that stands out for me most is Kouture by Kimora.

In stores March 2010, the line, mainly for juniors, smacks of the model-mom-mogul’s fabulosity. In fact, Macy’s says it will feature trendy body-loving looks with eye-catching embellishments, vibrant colors and energetic prints.

If you’re a budget fashionista, you’ll love that prices range from $24 to $40.

Look for retro jackets, off-shoulder blouses, fun rompers and flirty dresses as part of Kouture by Kimora, which will also release a Fall 2010 collection.

In other department store fashion news, last night JCPenney hosted their Discover Spring Style event at Lincoln Center in NYC.

See the pics when you read more.

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Olsen Twins Team up with Steve Madden

There’s new information on the Olsen twins’ new JCPenney collection.

I learned today that Steve Madden will design, manufacture, and distribute a collection of footwear and accessories for the new Olsenboye brand.

The line is being described as providing aspirational, trend-right fashions at affordable prices for the JCPenney customer.”

Olsenboye will be previewed in JCPenney stores and online for the holidays, will launch fully in Spring 2010.


Olsen Twins Launch Juniors Brand at JCPenney


This morning, JCPenney confirmed reports that Mary-Kate and Ashley Olsen have created a new brand for the department store.

It’s called, “Olsenboye,” and features casual sportswear and accessories, with price points ranging from $20-$50.

Shoppers will get a limited-time preview on and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.

Check out, and for more deets.


31 Rising Fashion Design Icons Make Cut

The Council of Fashion Designers of America’s Board of Directors has added 31 new designers to its membership.

The list was ratified on July 14 and publicly released on the Council’s web site today.

Among the new privileged group are some well known names.

Lorraine Schwartz, jewelry designer, perhaps further popularized by an envied mention on a Jay-Z record, makes the cut.

The Council also welcomes Jason Wu, who caught the First Lady’s attention and set the fashion world abuzz during Inauguration festivities.

The Olsen twins for their ELIZABETH & JAMES, and THE ROW, earn a place among the chosen few, with the CFDA release also noting their business’ expansion to include menswear–a project which will debut in the Fall.

Erin Fetherston, selected to design a Go International line for Target in 2007, Alexander Wang, and Marcella and Johan Lindeberg of William Rast fame, are other names which jump off the page.

The full list reads

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