Avon

Sueann Tannis

Avon to Sponsor Black Eyed Peas Tour

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In a move, which will very likely broaden its popular appeal, Avon has signed on as an official sponsor of The Black Eyed Peas “The E.N.D. World Tour 2010.” With this move, the company joins a roster of supporting brands that includes BlackBerry and Bacardi.

Avon will be the exclusive fragrance and cosmetics tour brand, a partnership which lines up with the company’s recent announcement that it will collaborate with Fergie on a fragrance called “Outspoken.” It launches in Western Europe in May 2010, followed by launches in North America, Latin America and other global markets in the coming months.

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Sueann Tannis

Keri Hilson New Face of Avon

I’m so over-the-moon happy for Keri Hilson!

Today, I learned that she will be the new face of Avon brands, Imari, Imari Seduction and Color. According to Avon, the singer/songwriter was tapped for her “magnetic appeal, singular talent and classic beauty.”

She will appear in the pages of Avon’s brochure for Imari beginning in August 2010 and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.

Other celebrities on the Avon roster include Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana and Reese Witherspoon.

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Sueann Tannis

Zoë Saldana Signs Sweet Deal

Zoë Saldana has signed a sweet deal with Avon.


Today, Avon announced that the “Avatar” actress will be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic.

Set for an April 2010 debut, the fragrance is being described as “embodying timeless grace, beauty and elegance.”

Of course, Zoë will be featured in Avon’s publicity tools as part of the deal.

She will also be one of the faces of Avon’s color cosmetics category in the coming months.

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