Avon to Sponsor Black Eyed Peas Tour

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In a move, which will very likely broaden its popular appeal, Avon has signed on as an official sponsor of The Black Eyed Peas “The E.N.D. World Tour 2010.” With this move, the company joins a roster of supporting brands that includes BlackBerry and Bacardi.

Avon will be the exclusive fragrance and cosmetics tour brand, a partnership which lines up with the company’s recent announcement that it will collaborate with Fergie on a fragrance called “Outspoken.” It launches in Western Europe in May 2010, followed by launches in North America, Latin America and other global markets in the coming months.


Keri Hilson New Face of Avon

I’m so over-the-moon happy for Keri Hilson!

Today, I learned that she will be the new face of Avon brands, Imari, Imari Seduction and Color. According to Avon, the singer/songwriter was tapped for her “magnetic appeal, singular talent and classic beauty.”

She will appear in the pages of Avon’s brochure for Imari beginning in August 2010 and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.

Other celebrities on the Avon roster include Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana and Reese Witherspoon.


Zoë Saldana Signs Sweet Deal

Zoë Saldana has signed a sweet deal with Avon.

Today, Avon announced that the “Avatar” actress will be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic.

Set for an April 2010 debut, the fragrance is being described as “embodying timeless grace, beauty and elegance.”

Of course, Zoë will be featured in Avon’s publicity tools as part of the deal.

She will also be one of the faces of Avon’s color cosmetics category in the coming months.


Reese Witherspoon’s In Bloom!


Reese Witherspoon launched her new fragrance, In Bloom, in Times Square yesterday.

The new scent, developed in partnership with Avon, is, according to the actress, “sensual, romantic, and alluring.”

Prices for the fragrance begin at $15 and go up to $59 (the price of  the limited edition parfum).

Of course, In Bloom is available exclusively through Avon Representatives nationwide.


Fergie Lands Fragrance Deal


Avon continues to form re-energize its brand through partnerships with female celebrities; this time around, it’s Fergie.

The singer/songwriter/fashion designer/actress will collaborate with the brand on a fragrance.

According to Avon, the scent will embody “her unique character and appeal.”

No name for the fragrance has yet been released; however, we’re told it will launch globally in August 2010 and in the U.S. in November 2010. Of course, it will be available exclusively through Avon Representatives worldwide.

Fergie will make her first appearance on behalf of Avon October 27 at the upcoming Avon Foundation for Women Annual Gala Event in New York City. She’s also slated to perform at that gathering.