BCBGMAXAZRIA Pre-Spring 2011 Preview

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Have you checked out the BCBGMAXAZRIA Pre-Spring 2011 Collection yet?

We got so excited when the designer fashion label tweeted about it. Plus, they’re giving one lucky follower the chance to win a Runway dress from their Collection.

Unfortunately, it isn’t open for purchases just yet. But in the meantime, we’ll settle for oohing and ahhing over their to-die-for pieces. My fav is the chic Herve Leger Collection.

Take a look!

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BCBGMAXAZRIA In A Bottle! Fashion Brand to Launch Fragrance

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Ever wished you could bottle your fave fashion brand?

If you’re a BCBGMAXAZRIA fan, you’re in luck.

The BCBGMAXAZRIA fragrance for women will launch in March 2011 in BCBGMAXAZRIA branded boutiques worldwide, and in national department stores such as Macy’s, Nordstrom, Dillard’s, Bon Ton, Bloomingdale’s and Lord & Taylor.

BCBGMAXAZRIA also revealed that more than 1,000 specialty stores nationwide, including Sephora and Ulta, will stock the fragrance. Additionally, fashionistas worldwide will benefit from an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the U.S. and Caribbean.


Miley Cyrus Designs Line for Walmart

So a big announcement about Miley Cyrus creating a line for Walmart dropped today.

It’s called Miley Cyrus & Max Azria, which sees the singer / actress collaborating with Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc.

The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes and accessories, all priced less than $20.

You know what I think?

This has got to be Walmart’s way of catching up with Target and all their GO International collections featuring some of the planet’s biggest designers.

It’s only a matter of time before we find out if this strategy will work.