Photocall Fashion From Cannes

The 63rd Cannes Film Festival has made fashion enthusiasts everywhere pay attention–for one reason or another.

While the focus is usually on red carpet style, there’s also the photocall, where celebrities pose for photographers for publicity purposes.

Here’s a peek of a few of the looks which appeared during these sessions, which saw a few American stars making appearances.

Read more for the photos.

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Who Wore What :: Robin Hood Premiere, Cannes Film Festival

The 63rd Annual Cannes Film Festival got underway today in France.

And all the activity surrounding the premiere of “Robin Hood” got my full attention, starting with the photocall at which Cate Blanchett appeared wearing a Giorgio Armani Privé cocktail dress.

Kate Beckinsale was stunning on the premiere red carpet in a blue Marchesa gown, which was heavenly in all its draped tulle glory but shouldn’t take away from Eva Longoria Parker’s and Aishwarya Rai’s dresses, which were equally ethereal.

Read more for additional pics.

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Cate Blanchett at photocall

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Cate Blanchett at premiere

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Eloise Godet

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Eva Longoria Parker

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Dsquared2 Celebrates Store Opening in Cannes

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Yesterday, Dsquared² hosted an afternoon cocktail and ribbon-cutting ceremony of its boutique on Boulevard la Croisette in Cannes.

The after-party guest list included names like Paris Hilton and Dita Von Teese.

We’re told Dsquared² also presented guests with exclusive sunglasses.

Btw, how long will it be before Paris ditches the aerobics-type headband? Seems like this phase is never going to end!

Fash Fix: Eva Longoria, Pink, Ashlee

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On Friday, Eva Longoria rocked Louis Vuitton during the Cannes Film Festival.

Sporting a brightly colored pair of LV’s “Gina” sunglasses and Speedy Monogram Eclipse handbag, the actress is pictured here attending a luncheon for the movie, “Precious.”

Singer, Pink kicked off her weekend at a T-Mobile party, putting an interesting twist on a simple burnout T-shirt dress by pairing it with a broad belt. Ashlee Simpson also attended, opting for a sparkly minidress that screamed vintage chic.

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Ed Hardy Creator Celebrating in Cannes

Say what you like about Ed Hardy, Christian Audigier is not slowing his roll.

The fashion designer announced today that he will celebrate his 51st birthday with an exclusive, invitation-only party during the Cannes Film Festival.

The party will come off  May 21, 2009 at the VIP Room, Palm Beach Casino on the Croisette in Cannes, France.

Festivities start at midnight.

Guests will witness celebrity performances from Lenny Kravitz and 50 Cent, with a special appearance by Dave Stewart.

Celebrity DJ Ruckus is slated to spin the turn tables.