Is Coach Trying to Be Gucci?


After hearing the buzz about Coach’s Poppy Collection, I went over to to check out what’s new.

That’s when I stumbled upon “Tattoo” – their newest collection.

And then it hit me.

Gucci launched a very similar collection, called “Tattoo Heart” November last year.

So I’m wondering, now that we’re in a recession, is Coach the new Gucci?

With less money in their pockets, will penny pinching fashionistas now settle for a mid-range “luxury” product (which replicates Gucci’s ’08 stuff) instead of going after the first-rate labels ?

Seems Coach certainly hopes so.

Looking for Cash Savings at Coach?

In this recession, we’re still looking to cash in on great deals even though we’re watching our pennies.

But if an item from the Coach store is on your shopping list, don’t look for any major reductions there.

According to Lew Frankfort, Chairman and CEO of Coach, Inc., their brand philosophy won’t allow them to discount Coach store inventory.

“We achieved our goal of providing consumers with truly innovative product offering compelling value, while holding true to our full-priced proposition by not discounting in our retail stores to protect our brand integrity” he said in a second quarter earnings statement.

He also gave a sneak peek on what’s coming up for spring.

  • Penelope, which launched the day after Christmas
  • In the third quarter – Heritage Stripe in February
  • In March – the new Parker collection in March.
  • A wider variety of price points for customers who may be “more reluctant to spend.”