Drew Barrymore Covers NYLON

Last night, hot off the press, the August 2010 digital edition of NYLON arrived in my inbox. Yay!

This month, Drew Barrymore is on the cover.

Check out this vid where she talks style essentials and her obsession with denim.

Plus, get a behind-the-scenes peek at footage from her shoot.

P.S. View the cover here.

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American Eagle to Give Away Smartphones

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American Eagle Outfitters revealed a promotional offer today that’s almost too good to be true.

The popular retailer says that from July 21 to August 3, every customer who tries on a pair of AE jeans receives a free smartphone. The BlackBerry and Android brands are among 40 types of phones available in the promotion.

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Jessica Simpson Gives Collection Sneak Peek

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In January, we reported that Jessica Simpson was planning to launch a jeanswear collection.

Now it seems that plans are moving full steam ahead for a Fall 2010 debut.

On Tuesday, the singer hosted a sneak peek at her NYC showroom–and we’ve got pics!

Read more to see who was there, and to check out the collection.

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Jessica Simpson to Launch Denim Collection

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In January 2009, Jessica Simpson got a lot of flak when she appeared on stage in mom jeans at a Florida event.

Now almost a year later, the entrepreneur’s name is being linked to the new Jessica Simpson Jeanswear brand being designed under the Jessica Simpson Collection.

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New Vision for True Religion

Seems like True Religion is adding a bit of variety to its traditionally denim / sportswear offering.

From June, their new eyewear collection will appear in stores worldwide.

In America, national department stores like Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Barneys New York will carry the glasses.

We’re told they’ll also be available in more than 3,000 specialty stores, including Sunglass Hut.

Can’t wait to see what they look like!