What O’Day!

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Former Danity Kane star and over-the-top fashionista, Aubrey O’Day, has landed a reality show deal.

The show will air on Oxygen, following the former lead singer

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Dirty Dressing: The Style and Times of Diddy-Dirty Money

Dawn Richard and Kalenna Harper, members of Diddy-Dirty Money, Diddy’s newest musical experiment, have been making loud style statements since they hit the stage as a group.

Statements so loud, I’ve found them hard to ignore. The duo’s style is ultra-urban and intriguing: from OMG-haircuts to flabbergasting footwear.

And although I’m not so sure I’d want to copy their complete looks on any given day, one can’t deny that their growing photo gallery is definitely inspiring and a whole lot of fun to look at!

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Diddy’s Colorful Summer Affair

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Nothing about Diddy should surprise us anymore, including his newly formed partnership with candy brand, M&M’s.

The business mogul / music superstar will produce a special M&M’s Color Party in NYC this summer, allowing one M&M’s-loving American and 20 friends to have the experience of a lifetime.

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Diddy Reigns at Macy’s

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As if we needed any more proof of his sovereignty, Diddy was crowned king of the department store today.

Sean John, his contemporary fashion sportswear company, has landed a huge deal in which Macy’s will be the exclusive department store retailer of the brand’s men’s sportswear collection.

The collection hits stores beginning in Spring 2011, with merchandise receipts arriving in October 2010.

Macy’s confirmed that to start, Sean John will be available in 400 Macy’s stores across America and on macys.com, with additional stores to be added in the years ahead.

In addition, extensive Sean John sportswear shops will be included in Macy’s flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Costa Mesa, CA.

UPDATE: Photos available. Preview the Sean John collection here.

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Diddy Wants A Spot in Your Living Room!

Sean “Diddy” Combs wants to get into your living room.

Why? Well, he’d like to sell you a few of the things that continue to make him famous.

I’m told the entrepreneurial icon will make two LIVE appearances on HSN to debut his fragrances, Holiday Gift Sets and an exclusive Sean John robe on the shopping network.

The shows air Monday, November 30 at 11.00 p.m. ET and Tuesday, December 1 at 1.00a.m. ET.

After seeing episodes of “I Want to Work for Diddy,” I think it might be interesting to watch him try to sell bottles of “Unforgivable” for a change.

Diddy’s Birthday, VS Fashion Show After-Party: Who Wore What!

Here’s a quick look at what guests at Diddy’s birthday party and the Victoria’s Secret fashion show after party rocked.

The birthday celebration presented by Ciroc Vodka took place at The Grand Ballroom at The Plaza Hotel in NYC on November 19. That same night, celebs attended the VS fashion show after party at M2 Ultra Lounge.

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Cassie

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Estelle

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Kim Kardashian

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June Ambrose

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Dawn Richard

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Adrienne Bailon

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Heidi Klum

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Chanel Iman

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