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Dwight Howard has signed an off-court endorsement deal with the Ed Hardy brand.
And he’s gotten straight to work.
Last month, the NBA player spent time shooting the first of his ad campaigns and visited the Ed Hardy corporate office to check out the newest additions to the line.
Howard will be featured in an outdoor ad campaign for the brand, which launches during the NBA All Star Weekend in Dallas. It will rollout across America in the spring.
Armaan Swiss Diamond Watches has signed Olympic gold medal basketball team member Dwight Howard as its official NBA Brand Ambassador.
Apparently, it’s in honor of Dwight’s efforts to help bring the US team back to glory with their Olympic win.
Armaan Swiss Diamond Watches designed a full-pave, $100,000 diamond watch for him. The NBA star will be making a series of in-store appearances at select Armaan retailers in the US in 2008 and 2009.
Just in case you still don’t know who he is…
Dwight Howard plays forward center on the NBA Orlando Magic team and is a member of the NBA All-Star Team. Howard, who is one of the top rebounders in the sport, was the No. 1 pick out of high school for the 2004 NBA draft. He was selected as one of the 12 players for Team USA for the Beijing 2008 Games along with basketball superstars Kobe Bryant, LeBron James and Dwayne Wade.