Gap Goes Paperless at Checkout Counter

If you’re anything like me, you’ve got a wallet or drawer full of old receipts–a reminder of way too many shopping trips and impulse buys.

Starting this summer, the family of Gap, Inc. stores–Athleta, Banana Republic, Gap and Old Navy–is helping erase that paper trail (and the physical evidence of over-shopping!)

Their e-receipts program gets a thumbs up from me.

Plus, it saves trees!

Learn more here.


Green/Floral is The New Black at 2010 Matrix Awards

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Natalie Morales

I wasn’t invited but I’m gonna guess that the dress code on the invitations to the 2010 Matrix Awards held today in NYC was “green / floral.”

It seems like everybody was either feeling like springtime or getting an early start on Earth Day celebrations.

Either way, read more for pics of our favorite TV personalities, reporters and news anchors; they’re especially great for trendspotting and gathering intelligence on Spring/Summer style.

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Alexander McQueen Heads HOME

Earth Skull Scarf

You must’ve heard of HOME by now.

It’s an environmental film that will be launched worldwide on June 5th (Earth Day) .

It’s meant to raise awareness on social issues and climate changes.

Alexander McQueen has stepped up to contribute to the HOME project with a limited edition of the signature scarf.

It ‘s kinda cool; if you look at it closely, you’ll see that it’s a photo of a dying earth morphed into a skull.

The 200 scarves will be available exclusively at Alexander McQueen stores ( London/ Milan/ NewYork/ LasVegas/ Los Angeles) and online for U.S. customers only from June 2009.

Profits will be donated to

Red Lips, Green Heart


Do you have the heart of a treehugger, just don’t want to dress like one?

You’re not alone.

And apparently, there’s a new web site that wants to show us how easy it is to bring green into a beauty routine.

Site owners clam, “Going green has never looked so good.”

Check out

According to its makers, it’s a site where you learn not only how to walk in heels but also see all the latest vegan handbags to match them.

Payless ShoeSource Steps Up

No matter how many luxury-loving fashionistas snub their footwear, Payless ShoeSource is still thinking ahead of its competition.

The retail chain, known for producing shoes on the cheap, is launching the first ever green footwear line.

And each pair is gonna cost under $30.

Payless has also brought on top brass to help with the venture.

They’ve hired Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert and author of Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty (Chronicle Books, February 2009).

She’ll serve as the green footwear brand’s Eco Consultant.

The new brand will launch initially for women, expanding to include kids’ and men’s styles in the future.

Payless said it expects to launch the new brand name closer to when the shoes are available in stores next year.