Mary-Kate and Ashley Olsen Launch Eyewear Line

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The Olsen twins have announced yet another fashion project, this time in the sunglasses category.

Building their Elizabeth and James brand, Ashley and Mary-Kate will serve as creative directors for a new line of sunglasses and optical frames, which debuts with a Resort ’10 capsule collection.

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Justin Timberlake’s New Vision

Justin Timberlake’s fashion brand, William Rast, best known for its denim designs, has ventured on to a new fashion path.

Today parent company, People’s Liberation, confirmed the 2011 debut of  William Rast Eyewear and William Rast Racing Eyewear.

Viva International Group, linked with brands like GUESS, Escada and Tommy Hilfiger, will produce and distribute the new collections.

William Rast eyewear, which will include sunglasses and prescription pieces, will be available in William Rast stores, upscale department stores and specialty retailers.


Ray-Ban Relaunches Iconic Shade

Maggie Gyllenhaal and Kevin Bacon attend the Ray-Ban Remasters party.

Don’t you just love how Ray-Ban remains relevant?!

After smashing success with the Wayfarer, the eyewear designer relaunched the Clubmaster last night in NYC.

The iconic shade event drew the attention of an impressive roster of A-listers

  • Blake Lively
  • Chace Crawford
  • Diane Kruger
  • Ed Westwick
  • Joshua Jackson
  • Kevin Bacon
  • Maggie Gyllenhaal
  • Penn Badgley
  • Robert Buckley
  • the cast of MTV’s upcoming reality series, “The City”

More pics?

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