Nicki Minaj Lands Sweet Deal

It’s M.A.C., OPI and a fragrance too.

Apparel, I’m dominating every avenue.

Nicki Minaj’s rap on Drake’s “Make Me Proud” isn’t all hot air. She’s proving she’s an inimitable force to be reckoned with in the beauty and fashion departments.

This week, an official announcement on her first fragrance came from Give Back Brands LLC, the company behind Justin Bieber’s “Someday” scent.

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Gucci Turns Up The Heat with Guilty Ad

After releasing the trailer about a week ago, Gucci today unveiled its much talked about commercial for its new fragrance.

Starring Evan Rachel Wood (of “True Blood” fame) and Chris Evans, the spot for Gucci Guilty has already racked up more than 250,000 views on YouTube.

Frank Miller has director credits for the steamy commercial, which will be featured at the MTV VMA’s on September 12. For more, check out www.gucciguilty.com.

The Undisputed Most Fabulous Fragrances of 2010

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Every year, great fragrances are honored at the FiFi Awards. And I hardly ever pay attention.

But after last week’s awards ceremony, I decided to sniff out (sorry, I couldn’t resist the pun!) some of the 26 brands that walked away with major accolades.

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Natalie Portman Lands Dior Deal

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Natalie Portman is set to become the new face of Dior.

This news comes from Christian Dior Parfums, who announced that this is the first time the Oscar-nominated and Golden-Globe-winning actress has collaborated with a perfume and cosmetics brand.

“We are extremely excited to have Miss Portman embody our House,” said Claude Martinez, President and CEO. “She will symbolize with grace the values of luxury and the glamour of Dior.”

The announcement was also made to Dior Facebook fans today.

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Preview :: Commercial for Usher’s New Fragrance

Usher recently traveled to the French Riviera to film his new commercial for his latest fragrance, Usher VIP.

The television spot, directed by filmmaker Pierre Morel (Taken), shows Usher and his female companion being chased by paparazzi through the streets of Monte Carlo.

According to Elizabeth Arden, the major brand behind the fragrance, the debut of Usher VIP comes in anticipation of the release of his new album due out in early 2010.

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Introducing…Bottega Veneta in A Bottle

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Luxury lifestyle brand, Bottega Veneta, is bottling itself.

Friday, the brand well known for its handbags and women’s ready-to-wear announced an exclusive partnership withbeauty company, Coty Inc.

Together, they’ll create, develop, and distribute a line of fragrances under the Bottega Veneta name.

This will be Bottega Veneta’s first fragrance collection.

Back in September, Coty Inc. announced a similar partnership with Beyonce. Her yet to be named fragrance is scheduled for an early 2010 debut in North and South America.

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