Gap Goes Paperless at Checkout Counter

If you’re anything like me, you’ve got a wallet or drawer full of old receipts–a reminder of way too many shopping trips and impulse buys.

Starting this summer, the family of Gap, Inc. stores–Athleta, Banana Republic, Gap and Old Navy–is helping erase that paper trail (and the physical evidence of over-shopping!)

Their e-receipts program gets a thumbs up from me.

Plus, it saves trees!

Learn more here.

 

Dear Gap, Your New Logo is ________.

New Gap Logo

Gap debuted a new logo Monday that’s got many of its fans annoyed.

So on Wednesday, the retailer took to Facebook in defense of its new choice of branding, while asking its 700,000+ followers to share logo ideas.

The new logo appears on Gap.com, replacing the blue square with white lettering we’ve come to know and love.

To find out the reason behind this befuddling change, check out Gap president, Marka Hansen’s blog post.

P.S. After reading it, I still don’t buy it. Let’s have the old Gap back, Marka. Please and thanks!

 

Closing The Gap

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As a global girl, I get over-the-moon happy when retailers reach out to international shoppers.

This time around, it’s time for Canada and the UK to celebrate.

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