Giorgio Armani immediately got my attention with the newest eyewear collection coming out of that camp.
As the world loses its mind over the global wonder that is the FIFA World Cup, Armani has added fuel to the fire.
The fashion house revealed today new images of Cristiano Ronaldo from the newest Emporio Armani Underwear and Armani Jeans advertising campaign. And we approve!
Look for the Real Madrid / Portuguese footballer online, on billboards and in major print publications starting in July.
Meanwhile, click here for a sneak peek. Or read more to check out the vid of behind-the-scenes footage from Ronaldo’s prep for the Summer 2010 collection.
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Yesterday, we got a closer look at the wardrobe Armani has been creating for Lady Gaga.
But who knew Giorgio Armani was dressing Alicia Keys, too?
The designer has designed a custom wardrobe for his friend, Alicia Keys, for The Element of Freedom European tour. This follows his collaboration with the singer for last year’s “I Am” tour.
The wardrobe for the current tour, which runs until June, is a fascinating combination of leather, Swarovski crystals, metal elements and sequins.
Check out the sketches here.
Reebok just got a whole lot cooler!
Starting from July 2010, a special collection developed with Giorgio Armani, will hit stores worldwide.
The design partnership will combine the well-respected EA7 and Emporio Armani labels with Reebok activewear technology, “resulting in the ultimate activewear concept,” Reebok says.
The first ever EA7/Reebok and Emporio Armani/Reebok collections were presented at Milan Fashion Week in January 2010.
Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide.
Read more to watch Armani’s promo video for the collection.
Giorgio Armani has taken his design prowess to Dubai. And he’s packed it into a 160-room, eight-restaurant hotel.
Today, he opened the world’s first Armani Hotel inside the iconic Burj Khalifa, the world’s tallest building.
Armani Hotel Dubai occupies floors concourse to 8 and two levels of the building and includes exclusive retail outlets and a spa.
According to a statement issued today, every aspect of the hotel has been designed by Giorgio Armani, who says he combined Armani aesthetic with Italian-style warmth and hospitality in its design.
“I am thrilled to open the doors of Armani Hotel Dubai and invite my guests in to experience my world,” said Armani.
UPDATE: To view photos of the Hotel, click here.