Ever posted content you put your all into creating? And when it went LIVE, it got just a handful of likes? And they weren’t even from the people whose attention you really wanted to get? Just a few friends, family and relatives hitting that “like” button to remind you that they were cheering you on?
It’s scenarios like this that make brands and businesses look for the easy way out in a cutthroat, competitive digital space. But few fully understand how social media shortcuts and digital faux pas can alienate customers and followers, and even lead to reputation and financial losses.