JCPenney has never had a store in Manhattan.
The department store chain will change that on July 31, when they’ll open a new location at 33rd Street and 6th Avenue.
Seems they’re announcing their addition to the island’s shopping lineup in a big way.
A grand opening ceremony is planned for July 31, at 9:30 a.m. in Greeley Square Park across the street from the store, with activities continuing throughout the weekend.
According to a release issued by JCPenney, the store will be a “showplace for JCPenney’s stepped-up style in the heart of Manhattan.” It will feature its exclusive brands and designer collaborations, like I “Heart” Ronson, ALLEN B., Bisou Bisou, Fabulosity and nicole by Nicole Miller.
I’m not sure that this will be any real competition for Macy’s, but we’ll see…