Two Fashion Lines Make Move to Mass Market Retailers

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Zac Posen

Yesterday closed out with two bits of information that shook my fashion universe.

Zac Posen is designing a collection for Target and Mango will launch a line at JcPenney!

And while I got two very official press releases corroborating what media outlets have been reporting since Monday, I’m almost still in doubt.

Enough about me…now for details.

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Olsen Twins Team up with Steve Madden

There’s new information on the Olsen twins’ new JCPenney collection.

I learned today that Steve Madden will design, manufacture, and distribute a collection of footwear and accessories for the new Olsenboye brand.

The line is being described as providing aspirational, trend-right fashions at affordable prices for the JCPenney customer.”

Olsenboye will be previewed in JCPenney stores and online for the holidays, will launch fully in Spring 2010.


Olsen Twins Launch Juniors Brand at JCPenney


This morning, JCPenney confirmed reports that Mary-Kate and Ashley Olsen have created a new brand for the department store.

It’s called, “Olsenboye,” and features casual sportswear and accessories, with price points ranging from $20-$50.

Shoppers will get a limited-time preview on and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.

Check out, and for more deets.


JCPenney to Open Manhattan Store

JCPenney has never had a store in Manhattan.

The department store chain will change that on July 31, when they’ll open a new location at 33rd Street and 6th Avenue.

Seems they’re announcing their addition to the island’s shopping lineup in a big way.

A grand opening ceremony is planned for July 31, at 9:30 a.m. in Greeley Square Park across the street from the store, with activities continuing throughout the weekend.

According to a release issued by JCPenney, the store will be a “showplace for JCPenney’s stepped-up style in the heart of Manhattan.” It will feature its exclusive brands and designer collaborations, like I “Heart” Ronson, ALLEN B., Bisou Bisou, Fabulosity and nicole by Nicole Miller.

I’m not sure that this will be any real competition for Macy’s, but we’ll see…