Two Fashion Lines Make Move to Mass Market Retailers

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Zac Posen

Yesterday closed out with two bits of information that shook my fashion universe.

Zac Posen is designing a collection for Target and Mango will launch a line at JcPenney!

And while I got two very official press releases corroborating what media outlets have been reporting since Monday, I’m almost still in doubt.

Enough about me…now for details.

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Olsen Twins Team up with Steve Madden

There’s new information on the Olsen twins’ new JCPenney collection.

I learned today that Steve Madden will design, manufacture, and distribute a collection of footwear and accessories for the new Olsenboye brand.

The line is being described as providing aspirational, trend-right fashions at affordable prices for the JCPenney customer.”

Olsenboye will be previewed in JCPenney stores and online for the holidays, will launch fully in Spring 2010.

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Olsen Twins Launch Juniors Brand at JCPenney

Olsenboye-JCPenney

This morning, JCPenney confirmed reports that Mary-Kate and Ashley Olsen have created a new brand for the department store.

It’s called, “Olsenboye,” and features casual sportswear and accessories, with price points ranging from $20-$50.

Shoppers will get a limited-time preview on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.

Check out www.jcp.com/teen, www.facebook.com/jcpteen and Olsenboye.com for more deets.

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JCPenney to Open Manhattan Store

JCPenney has never had a store in Manhattan.

The department store chain will change that on July 31, when they’ll open a new location at 33rd Street and 6th Avenue.

Seems they’re announcing their addition to the island’s shopping lineup in a big way.

A grand opening ceremony is planned for July 31, at 9:30 a.m. in Greeley Square Park across the street from the store, with activities continuing throughout the weekend.

According to a release issued by JCPenney, the store will be a “showplace for JCPenney’s stepped-up style in the heart of Manhattan.” It will feature its exclusive brands and designer collaborations, like I “Heart” Ronson, ALLEN B., Bisou Bisou, Fabulosity and nicole by Nicole Miller.

I’m not sure that this will be any real competition for Macy’s, but we’ll see…