JT Goes Geek!

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Justin Timberlake tapped his inner nerd Friday night at the world premiere of “The Social Network.”

The singer/actor, who plays Sean Parker in the movie, seemed to be going for an uber-intelligent look.

And you know what? I can dig it!

Keep reading for more pics of the multi-talented mister going geek.

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Justin Timberlake’s New Vision

Justin Timberlake’s fashion brand, William Rast, best known for its denim designs, has ventured on to a new fashion path.

Today parent company, People’s Liberation, confirmed the 2011 debut of  William Rast Eyewear and William Rast Racing Eyewear.

Viva International Group, linked with brands like GUESS, Escada and Tommy Hilfiger, will produce and distribute the new collections.

William Rast eyewear, which will include sunglasses and prescription pieces, will be available in William Rast stores, upscale department stores and specialty retailers.

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Justin Timberlake’s Brand Expands

Seems like William Rast will be around for a while.

The brand co-founded by Justin Timberlake opened two retail stores in California (where else?!) last week.

These are to be followed by 40-50 more “over the next several years,” according to a statement by People’s Liberation.

The “New America” culture brand is also celebrating the opening of an “off-price” store at the Desert Hills Premium Outlets in Cabazon, CA.

Check out William Rast on Twitter for great grand-opening offers and more deets.

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Charlotte Russe Being Sued for $60m

We’re probably all familiar with William Rast, the fashion line co-created by Justin Timberlake.

Now that we’ve established that, here’s the meat of the matter.

People’s Liberation, Inc. (the company that designs and distributes high-end casual apparel under the brand names People’s Liberation, William Rast and J. Lindeberg) is suing Charlotte Russe (Charlotte Russe Merchandising, Inc.).

According to a release issued by People’s Liberation today, the suit seeks over $60 million in compensatory damages and punitive damages.

Why?

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William Rast Expands to Europe

Europe, watch out!

William Rast, the denim brand partly founded by Justin Timberlake, has expanded to Europe with MAJOR launch events.

He and his team just completed their European travels, which included stops in London, Berlin and Paris.

On June 29, William Rast showcased its Fall 09 collection at SELFRIDGES in London, with an appearance by brand co-founders Trace Ayala and Justin Timberlake.

You’ll also see pop-up shops in two SELFRIDGES women’s and men’s departments to commemorate the launch.

Last week in Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast was scheduled to present their new Spring-Summer ‘10 collection, as well as “more accessibly priced styles and washes.”

Almost simultaneously, Paris got a taste of William Rast at COLETTE where an entire window was dedicated to to William Rast June 28 – July 5.