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On Tuesday, Macy’s and Madonna fans celebrated the launch of the Material Girl collection.
The collaboration between the superstar and her daughter Lourdes (Lola) got the attention of a number of shoppers, a number of whom showed up at the Herald Square, NYC location dressed like the Material Girl herself.
Taylor Momsen also took the stage for a live performance. Carolina Bermudez emceed the event.
Keep reading for all the pics.