On Tuesday, the Material Girl collection launches in 200 Macy’s stores.
But what good is a collection debut without a few giveaways for the fans?
Macy’s
Gossip Girl Taylor Momsen Is A Material Girl
A while back, we broke news on Madonna’s new fashion line, which she launched with her daughter, Lola.
Today, Material Girl, revealed its first marketing campaign, featuring
Madonna and Child Gear Up for Macy’s Debut
With buzz building about the “Material Girl” collection designed by Madonna and daughter, Lola, August 3 has been announced as its debut date.
Macy’s Launches SATC2-Inspired Girls Weekend
The world has officially gone Sex And The City 2 crazy! Just when we thought we’d seen the end of all SATC2 sweepstakes and promotions, Macy’s has pulled another one out the bag.
They’ll launch Macy’s Girls Weekend May 20-23, 2010, with loads of in-store events and offers, which I’m excited about.
The mother of all their promotional activity is the SATC sweepstakes, one of which will send a winner and three guests to the movie’s premiere at Radio City Music Hall. Enter to win exclusively on macys.com from May 4-11, 2010. The winner will be chosen on May 14. The second sweepstakes, running May 4-23, 2010, gives fans and customers the chance to win an exotic trip for four to Marrakesh – a vacation inspired by a trip the girls take in the new movie.
Here’s the full calendar of other SATC2 in-store activity:
Diddy Reigns at Macy’s
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As if we needed any more proof of his sovereignty, Diddy was crowned king of the department store today.
Sean John, his contemporary fashion sportswear company, has landed a huge deal in which Macy’s will be the exclusive department store retailer of the brand’s men’s sportswear collection.
The collection hits stores beginning in Spring 2011, with merchandise receipts arriving in October 2010.
Macy’s confirmed that to start, Sean John will be available in 400 Macy’s stores across America and on macys.com, with additional stores to be added in the years ahead.
In addition, extensive Sean John sportswear shops will be included in Macy’s flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Costa Mesa, CA.
UPDATE: Photos available. Preview the Sean John collection here.
Sooo Fabulous! 
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