I’m a PR girl. So I’ve got a thing for designer collaborations and celebrity partnerships in the beauty and fashion worlds. Yes, I think thing is the right term.
Recently, I’ve been doing research for school on whether they work or not. Does an H&M partnership with Karl Lagerfeld bring more store sales? Or does a Madonna and Macy’s pairing create magic on the bottom line?
It looks like the jury’s still out on how much high-profile collaborations mean for business in the end.
But as a consumer, here’s what I think: they’re fun to shop, explore online and help me discover new design talent and hidden celebrity talents.
Enter the most intriguing collaboration announcements and comebacks du jour.
Iconic fashion designer + the world’s favorite beverage = WIN.
It’s an inarguable formula for marketing success–the genius pairing of Jean Paul Gaultier and Diet Coke.
I’m so in love with the bottle designed for Madonna’s first fragrance, Truth or Dare. The blend of florals, woods and vanilla, launched just in time for Spring.
The scent is being described as timeless, yet contemporary–a little like the bottle, I suppose!
Get yours here.
If you’ve seen the recently launched Old Navy commercials, you’ve probably done a double take.
Is that really Kim Kardashian starring in the store’s “Super C-U-T-E” spring campaign ad?
Kelly Osbourne is now a Material Girl.
Today, Madonna revealed the actress, television host and musician as the face of her clothing line’s spring 2011 marketing campaign.