I’m a PR girl. So I’ve got a thing for designer collaborations and celebrity partnerships in the beauty and fashion worlds. Yes, I think thing is the right term.
Recently, I’ve been doing research for school on whether they work or not. Does an H&M partnership with Karl Lagerfeld bring more store sales? Or does a Madonna and Macy’s pairing create magic on the bottom line?
It looks like the jury’s still out on how much high-profile collaborations mean for business in the end.
But as a consumer, here’s what I think: they’re fun to shop, explore online and help me discover new design talent and hidden celebrity talents.
Enter the most intriguing collaboration announcements and comebacks du jour.
