Dear Gap, Your New Logo is ________.

New Gap Logo

Gap debuted a new logo Monday that’s got many of its fans annoyed.

So on Wednesday, the retailer took to Facebook in defense of its new choice of branding, while asking its 700,000+ followers to share logo ideas.

The new logo appears on, replacing the blue square with white lettering we’ve come to know and love.

To find out the reason behind this befuddling change, check out Gap president, Marka Hansen’s blog post.

P.S. After reading it, I still don’t buy it. Let’s have the old Gap back, Marka. Please and thanks!


GUESS Unveils New Campaign, Star

I’d say GUESS has a history of rolling out some of fashion’s most memorable campaigns ever.

It’s pretty hard to forget some of the brand’s more famous faces like Claudia Schiffer, Adriana Lima and Alessandra Ambrosio.

Now Heide Lindgren is standing in line as the new face of GUESS by Marciano.

She stars in the Fall/Winter 2010 campaign, a collection of black and white images that’s strikingly glam, classic and very sixties.

I like!

Bedingfield Delivers Touch of Happiness for Summer

Feel-good music is a must during summer.

Today, I can’t seem to get enough of “Touch” by Natasha Bedingfield–a springy, upbeat soundtrack for sunshiny days.

You’ll probably be hearing lots more of it, since it’s been named the official theme song of the NIVEA Happiness campaign and the 2010 AVP NIVEA Happiness Tour.

“Touch” will also be featured in NIVEA’s newest commercials.