Madonna and her daughter, Lola, have teamed up with Kelly Osbourne again.
The British personality has signed on to be the face of the duo’s Material Girl collection for a second time around.
Material Girl
Kelly Osbourne, Material Girl!
Kelly Osbourne is now a Material Girl.
Today, Madonna revealed the actress, television host and musician as the face of her clothing line’s spring 2011 marketing campaign.
PHOTOS :: Material Girl Launches at Macy’s
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On Tuesday, Macy’s and Madonna fans celebrated the launch of the Material Girl collection.
The collaboration between the superstar and her daughter Lourdes (Lola) got the attention of a number of shoppers, a number of whom showed up at the Herald Square, NYC location dressed like the Material Girl herself.
Taylor Momsen also took the stage for a live performance. Carolina Bermudez emceed the event.
Keep reading for all the pics.
Macy’s Preps for Madonna Fans
On Tuesday, the Material Girl collection launches in 200 Macy’s stores.
But what good is a collection debut without a few giveaways for the fans?
Gossip Girl Taylor Momsen Is A Material Girl
A while back, we broke news on Madonna’s new fashion line, which she launched with her daughter, Lola.
Today, Material Girl, revealed its first marketing campaign, featuring
Sooo Fabulous! 
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