Young Cancer Patients Design Shoes for Nike

For the sixth year, Nike has given young cancer patients the opportunity to design their own sneakers.

This year, the inspiring partnership between the sports brand and the OHSU Doernbecher Children’s Hospital, has paired six kids between 11 and 14 with Nike designers.

According to Nike, the shoes created express the patients’ personal stories and will help add to the $2 million+ that have been raised through the program.

All profits from the Doernbecher Freestyle Collection benefit the hospital in many ways, including providing healthcare to uninsured patients.

The MRSP for the collection begins at $88.

Visit Nike.com to purchase.

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Nike Responds to Greenpeace’s Call

NIKE has done the Green movement proud.

The company stepped up today to help slow the rate of Amazon deforestation due to cattle grazing within the basin through new leather sourcing guidelines.

Greenpeace identified that cattle grazing for meat production, and leather as a by-product of meat production, are contributors to Amazon deforestation.

In a release, the company reinforced, “Nike can say with a high level of certainty that leather used in Nike products is not sourced within the Amazon basin.”

However, recognizing that there is no current leather traceability system to track the origins of leather with 100 percent confidence Nike has released a policy that requires suppliers to establish a traceability system over the coming year.

They’ve also signed Greenpeace’s ‘Commit or Cancel’ principles, which call for a moratorium on deforestation.

Akon for Nike / Jordan Event

Akon and b-ball fans won’t wanna miss the 2009 Jordan Brand Classic.

The popular Nike brand will host the event on Saturday, April 18 at Madison Square Garden.

SRC Universal Motown recording artist Akon will headline the musical performance during halftime .

Previous year’s halftime shows have featured performances by T.I., Ludacris and Fat Joe.

Also performing the National Anthem at the 2009 Jordan Brand Classic will be new SRC Universal Motown recording artist Melanie Fiona.

She’s a singer/songwriter whose current single entitled “Give It To Me Right” is climbing the R&B charts.

Tickets are now on sale at all Ticketmaster locations, the Madison Square Garden box office, online at ticketmaster.com or by phone 212-307-7171.

Sharapova Scores with Cole Haan

COLE HAAN MARIA SHARAPOVA

We heard today that Maria Sharapova will be the face of the Cole Haan 2009 Spring advertising campaign.

She was photographed by Martyn Thompson for the ad– the first ever featuring a Nike athlete representing Cole Haan.

Allow me to comment on how remarkably simple and pure (bland?) this image is.

When I think of it, it probably will appeal to Cole Haan fans.

You’ll be seeing Maria’s ad debut in the March issue of Vanity Fair as well as on billboards and bus shelters in the Meatpacking District.

Nike Launches Pink Football Boot

 

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Loooooves it!

Nike has made a mega bold designing move.

They’ve launched a pink football (soccer) boot, called Nike MERCURIAL VAPOR IV.

The ad campaign to promote the new collection features France attacking midfielder Franck Ribery wearing the pretty pink pair.

According to Nike, “It’s decidedly PINK – a colour not usually seen on the pitch and one that demands its wearer to be lightning fast.”

Any man who wears this pair of boots gets my respect.

No doubt about it.

If you’d like to check them out more closely, visit Nikefootball.com for more information.