With sharp declines in its financial performance, Gap is innovating.
The retail clothing chain has tapped a diverse group of actors and style makers to launch its fall collection.
It’s the first full collection designed by Gap head designer Patrick Robinson.
The campaign, launching this week, features a whole lot of prominent folk.
Liv Tyler, Ginnifer Goodwin, Hugh Dancy, Edgar Ramirez, Catalina Sandino Moreno, Melvil Poupaud, Clemence Poesy, Nate Parker, Joe Anderson, Georgina Chapman, Julia Restoin Roitfeld, Scott Schuman, Leigh Lezark, Sean Avery, David Benioff, Max Lugavere & Jason Silva, Cecilia Dean and Ryan McGinley.
The campaign includes black and white images shot by acclaimed fashion photographer Mikael Jansson.
It features pieces from Gap’s fall collection worn in unique ways by each individual.
Liv Tyler relaxes in the boyfriend cardigan, Scott Schuman (photographer and blogger for The Sartorialist) accessorizes the oxford shirt, and actor Clemence Poesy tops off the new low rise bell jean with a tailored wool blazer.
Read on to see the full list of what’s on offer for Fall and the prices they’re going at.